Portia Jewelry's Recent Press Release- Sneak Peek!

PortiaJewelry.com Expands on Accessories Product Line to Launch this Spring.

New York, NY (3 March, 2008)- Portia Jewelry, an online retailer of sterling silver and fashion jewelry, today announced an expansion of its product line. The expansion includes handbags, overnight bags and evening bags affordably priced in the latest fashions. The new line has launched as part of a long term effort to provide consumers with access to all their fashion accessory needs by creating a one-stop shop.

Persevering off the original standards of Portia's jewelry collections, the handbag and evening bag additions will offer the latest trends for the budget-conscious consumer. "Our goal has always been to create a store for a targeted audience and avoid consumers the exhaustive searches it takes to find what's in demand. We have expanded on this concept by adding everyday bags and evening bags that cater to women who follow trends and demand a reliable source with modest pricing," said Isabel Manzo, Owner of Portia Jewelry.

The latest styles and colors were not the only focus for the creation of this new category; Portia Jewelry also based the standards for the new selections by conducting private surveys with their existing customers. Key essentials that were addressed for the collection included quality, reliability, usability and pricing. Another significant demand included the need to locate handbags and evening bags that are considered staples in fashion. Portia Jewelry promises to further expand this category in the months to come.

In keeping with Portia Jewelry's socially responsible business practices, Portia Jewelry has recently created a campaign to donate a portion of the proceeds for all green colored jewelry and handbags for environmental protection and conservation. For further information on Portia Jewelry, contact Isabel Manzo by visiting www.PortiaJewelry.com.

About PortiaJewelry.com Established in 2005, PortiaJewelry.com offers high quality sterling silver jewelry, cubic zirconia jewelry, fashion-costume jewelry and handbags. Portia Jewelry is dedicated to offering the latest styles inspired by designers & celebrities while also showcasing seasonal fashion trend reports and a celebrity picks section with direct links to comparable jewelry. Customer service is top priority at PortiaJewelry.com. Other features and promotions include Portia Jewelry Parties, a free Gift Registry, e-gift Certificates, free shipping promotions and complimentary signature gift packaging.

Company & PR Contact: Isabel Manzo
www.PortiaJewelry.com

Spring arrived at Portia!- 2008 Spring Jewelry Arrivals

Some may say we’re rushing... but who cares! This drab winter has got to go! We just uploaded all the spring jewelry and we're really excited. Some of our favorite looks include safari with a layered and chunky golden amber necklace, safari metal hoops, animal print acrylic and wood bangles, neutral leather bracelets and tropical beaded necklaces. Any of these pieces would look fabulous with the safari print dresses and jumpsuits that are going to be a must-have for the spring.

Nature has also inspired us at Portia Jewelry. We really sifted and searched to find new and fresh designs that were eye-catching, yet modest and not too over the top. Color was key and 3d designs were what we had in mind. Other important elements included rose gold, three tone jewels and enamel. Enamel is great because you can wear a piece of enamel jewelry for a day at work and also with evening wear. It's loaded with color and always looks sharp and polished. The boho look also keeps sticking and the burnished gold floral cuff keeps the look clean and delicate.

Iced cabochon stones in bright summer hues like sea green and aqua blue will look great with your summer tan. Layered pink and aqua stone necklaces on matching thread have a cool and airy look. We've also included summer shades of green, blue and pink combined with gold and can be found on necklaces, bracelets, earrings and fab cocktail rings.

This spring is all about color! We say… think fun and happy jewelry with Portia's mixed tropical colored layered necklace, pink braided patent leather in a gold chain bangle, colorful seed bead dangle earrings or the gold and acrylic linked necklace. One of my favorite additions is the metallic blue chain necklace. This necklace is the ultra accessory for a club night! The double chain necklace shimmers in a metallic blue and gold with every twist and turn.

Gold is in and it’s more in demand than ever. With real gold prices sky rocketing Portia's gold jewelry collection is exactly what you need. We've added more hoop earrings, exotic cocktail rings, classic turquoise and gold combos and long linked necklaces. I am also extremely excited about the five tone snake chain necklace, which features long snake chains in every tone or you can opt for a more delicate version with the one layer gold snake chain necklace. These two necklaces are great because you can wear them in so many different ways. You can layer them, twist them, knot them etc.

And finally, our last mission for spring 2008 was to add sterling silver jewelry we like to call... modest couture. We hunted for bling that doesn’t blind us! These additions include delicate sterling silver and clear cubic zirconia jewelry that exudes elegance with modern designs. The pave cz link necklace in sterling silver doesn’t need to be worn with an extravagant gown. You can easily sport this necklace with a simple cocktail or maxi dress. Another couture arrival is the couture cz lariat necklace!

Visit the site for 80 more new arrivals for spring 2008!

New York Fashion Week - Fall / Winter 2008

The Green Effect…I was really pleased to hear of the small efforts designers, make up and hair companies and artists have done and plan to do, to be a bit more environmentally conservative this year at New York’s Fashion Week. From recycled make up brushes used by celeb makeup artist Gucci Westman, to recycled water bottles distributed by Aveda. They also claim to manufacture their products using wind energy.

Stella McCartney, Donna Karen and Ralph Lauren are associating themselves in efforts to use more fabrics made of pineapple plants and bamboo. Rag & Bone are in the process of creating paper bags with plastic windows to transport their clothes as opposed to full plastic coverings used by most designers. We can all do a little something!

New York fashion week is in progress and we’ve been checking out as many shows as possible. Here’s a little of what we made out from the madness!

2008-09 Fall Fashion Trends…

Proenza Schouler, Preen, Oscar de la Renta
Sequins- Sequins were seen scattered throughout last year have seem to stick this year. Seen at Oscar de la Renta, Proenza Schouler, Preen and Marc by Marc Jacobs.

Michael Kors, Narciso Rodriguez, Oscar de la Renta

Outerwear- Designers stepped up traditional and blah outerwear. Fur trims and metallic accents enhanced daytime coats. Tweeds were seen throughout and beautifully done at Oscar de la Renta, Michael Kors and Narciso Rodriguez.

Michael Kors, Vera Wang, Vera Wang
Standouts- Vera Wang showed great balance and variety, all of which exuded fall.Michael Kors used rich color combos with sophisticated camel and grey bases.

Phillip Lim 1-3
Positive Changes- Phillip Lim transformed his style to a more sophisticated and mature silhouette with refined cuts and rich accents.

Baby Phat 1-3, Oscar de la Renta 3-6
Inspirations- Russian Cossack hats, Soviet cuts in suits and outerwear seen at Donna Karen and Asian inspirations with origami pleats and oriental patterns also seen at Donna Karen as well as Oscar de la Renta. Pleated ruffled florals offered a wow effect on evening wear at Marchesa. A 1920’s feel from Baby Phat radiated an amazing collection with stunning dresses, great hair and jewelry to match.

Milly, Oscar de la Renta, Tibi

Our Favs- A flapper dress at Milly and Tibi’s entire dress collection was sensational with stunning colors, flowing fabrics and complimenting designs! Oscar’s dress was also a standout!

Hottest Hues- Jewel Tones (colors are still in!)- Amethyst, Emerald, Sapphire and Topaz.

Safe Staples- Grey, Brown, Camel and Black

Accent Colors- Neons, Yellow, Green

Hottest Fabric- Velvet, Tweed

Badgley Mischka, Badgley Mischka, BCBG Max Azria
Accessories- Clutches, Riding Boots and Over-the-Knee Boots

Baby Phat, Badgley Mischka, Badgley Mischka, Betsey, Johnson, DVF, DVF

Jewelry- Big and bold necklaces were seen over sweaters and dresses. Statement jewelry to not only add the perfect touch but to also MAKE the outfit using all types of necklaces, bracelets and rings. Think thick snake chains, long colorful beads, fabulous and outrageous cocktail rings. View similar jewelry at PortiaJewelry.com

Oscar de la Renta

Here to stay-

Sequin

Wide legged pants

High-waisted pants and skirts

Pencil silhouettes

70’s inspirations

Feathers

Belts

Maxi Dresses

Plaids

Baby Phat, BCBG Max Azria

Make up – natural faces, teal eye liner, silver and light brown metallic eye shadow seen at BCBG plus red stained lips.

Baby Phat, Michael Kors, Vera Wang
Hair- Loose flowing curls, Big Hair at Vera Wang and loose chignon Tippy Hedron- like twists at Michael Kors